Ugly Duckling — Package Design
Ugly Duckling is a fictional skincare brand that focuses on the experience of self-care over offering a “solution to all acne” to consumers.
Inspired by the story of the Ugly Duckling, this brand conveys the importance of patience and self-love, encouraging consumers to bloom into their most authentic selves, unencumbered by modern beauty standards.
Taking a mystical approach to skincare packaging, gradients of yellow, pink, purple, and blue are paired with magical yet structured type.
All swan imagery is screenprinted with acrylic-based ink. The swan image that bleeds from the front of the box to its right panel is flocked with black fibers. Natural skin textures inspire the use of texture throughout the packaging, aiming to enhance the buyer’s experience as they interact with the physical product.
