The Ordinary. App Campaign — App design, Social Media
The Ordinary app aims to make it easier for consumers to shop and navigate products in-store. The Ordinary prides itself on simple ingredients and branding, and while the packaging includes useful information, it can be confusing and overwhelming for shoppers new to skincare and unfamiliar with chemical names.
This app delivers essential information about any product in easily digestible portions while suggesting other products that would work well in a skincare routine.
Strategy: Create a friendly and approachable experience by helping consumers select and understand the products they are buying, while also suggesting other products. All while remaining true to The Ordinary’s tone of voice and simplistic style.
Users can open the app, select “Scan a new product,” and take a photo of the box using their phone's camera.
Information about the product is presented to the shopper, including price, application instructions, and the target areas the product aims to soothe.
Along with the information, a photo of the actual product is shown to ensure boxes remain unopened until purchased.
Users can also save items and browse the recommended section to build a skincare routine.
Promotional items stay true to the simple branding while showcasing the possibilities of the app or the brand.
The promotional video is inspired by and uses copy created by Rebecca Black’s “Science for your skin” campaign.
