Sip Cocktails — Branding, Package Design
Sip Coctails is a fictional luxury beverage brand that sends packaged, pre-mixed cocktails to customers' doors. Each box contains two cocktails crafted with the finest ingredients from around the world, a handmade envelope featuring four postcards, and one informational drink card that describes the flavor profile of each beverage.
Targeted towards adults (25-32 years old) who crave adventure and love creating unforgettable memories, Sip Cocktail focuses on the individual experience. It aims to assimilate the joy of opening a personal present.
The Box
The sleek black exterior of the box features the Sip logo at the top and our tagline, “We mix, you sip!” on the opening flap.
Upon opening the box, the consumer will find a white envelope. Enclosed are four postcards featuring original photography and one drink identification card.
An explosion of hand-curled confetti rests within the box. Nestled in the confetti and secured by a foam insert are the two glass bottles of premixed cocktails.
The Bottles
These vinyl bottle labels were designed in Adobe InDesign, cut with a Cricut machine, and hand-applied to each bottle. Each label presents the drink's name vertically for optimal legibility and features a polka-dot design to engage with the brand’s playful side.
