Simpler Days — Publication Design
Simpler Days is a magazine that focuses on sharing sustainable practices from the past with a contemporary audience. In the modern age of consumerism, it can be challenging for the average buyer to distinguish between what is and isn’t sustainable. The magazine features articles that cover innovative solutions for modern environmental issues while reflecting on historical practices, such as mending clothes and the milkman.
In the modern age of consumerism, it can be challenging to practice sustainable shopping due to marketing tactics such as greenwashing. Buyers put a level of trust into companies to put safe and reliable products on the shelves; however, corporations don’t always meet this expectation. Conscious consumerism is a purchasing practice where consumers make informed decisions about their purchases backed by the belief in research, knowledge, and a positive impact on the environment, society, or the economy. Throughout the magazine, readers can find tips and tricks that were used in previous years to reduce energy consumption, carbon footprint, and waste production.
